Former General Electric

The RealStep approach

The Via Tortona location was first purchased in 2000. The site was then sold on to an American Web Hosting company before being bought back in 2002 during the new economic crisis. At that point the property was largely abandoned with only two areas of approximately 3,000 sqm each that were leased to two major telephone companies (Global Crossing and Cable & Wireless).

During this phase of the development the two lease agreements were managed and, on a parallel track, other areas for the benefit of future users were developed. A receptive business sector responded with the opening of the Design & Fashion Hotel under the NH Hotel chain, offices and a showroom gallery conceived by the architect Dordoni.

In 2016, the lease contract for the two areas occupied by the telephone companies ran out. RealStep managed the acquisition of these 6,000 sqm, proposing to complete the redevelopment of the last remaining significant asset of Via Tortona. The project boasted a façade of more than 100 linear metres on Via Tortona, including the ability to create new access and improve the general viability of the site. It aimed at turning what was previously a building housing only technological components functional to the telecom industry into a unique location for medium and large companies looking for significant spaces in the neighbourhood.