Former Richard Ginori

Milan, Via Morimondo, 26

A creative village dedicated to the world of fashion, design, advertising, media and art.

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A project is born

An eighteenth century suburban villa was converted into an industrial establishment in 1809 and remained a porcelain factory until it was decommissioned in 1986. In 2003 this site of approximately 60,000 sqm had been abandoned for decades and was occupied by over 400 illegal squatters. It was considered a cancer in the urban fabric of the city of Milan.


The RealStep approach

The most complex project undertaken to date, the property belonged to Richard Ginori before the turn of the 21st Century. A new agreement with the Urban Municipality of Milan was obtained, among other things by agreeing to protect the original industrial architecture. The urban framework was optimized and the site cleared of squatters before the property was repurposed and presented to companies of medium to large size. A new management model that operates 100% of all common zones and services and 75% of the spaces dedicated to the companies was developed. This allows for the perfect tailoring of every space once the final user is identified.

  • Results

One of Milan’s first corporate campus, the former Richard Ginori porcelain factory site faithfully respects the environmental constraints of the waterway that once fed the factory and sensitively blends a range of architectural innovations. The site over the years has boasted the expressive virtuoso of brands such as Orciani, Esprit, Hugo Boss, Fornari Group (Fornarina), Tombolini, Inditex, Geospirit, John Kaverdash, Rossetti, Milan Layout, RCS, Nestlé, San Pellegrino and Canali, to name a few, within the walls of its industrial architecture. The ‘Citadel of Fashion and Design’ maintains a resolutely low turnover that remains independent of economic climate and new brands reoccupy vacant spaces within six months or less.

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